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Vietnam's footwear exports pick up but still face difficulties

According to a report in Vietnam's Industry and Trade Newspaper on 14 February 2022, Vietnam's footwear exports have picked up in 2022, with exports reaching US$1.937 billion in January, with enterprises having plenty of orders, which have mostly been extended to the end of the second quarter, and with a high rate of workers arriving at work of more than 80 per cent.

Transformation and upgrading of traditional footwear enterprises "old trees sprout new shoots"

In recent years, Yaojiang Town, Zhuji City, Zhejiang Province, focusing on the development of traditional footwear industry faced with insufficient production capacity, a single style, the market is narrow and other pain points, blocking points, difficulties, industrial planning as a guide, supporting the upgrading of the "ZhiBu footwear" industrial park, through the "head of the attraction" "new retail, cross-border e-commerce," and so on, the introduction of annual output value of hundreds of millions of yuan of foreign trade shoe enterprises, more than 20 million yuan of foreign trade shoe enterprises, two, and to promote the strengthening of local footwear enterprises to invest in innovation, diversification and upgrading of the transformation, expanding the overseas market, the production of fashionable footwear by the domestic and foreign markets, so that the traditional footwear enterprises embarked on the upgrading of the road of fashionable, brand-oriented.

Shoe industry size compression, Internet marketing has become the main business

With the gradual clearing of footwear inventory in the past two years and the closure of offline shops, the business of the once remote technology has now shifted to social e-commerce and other Internet marketing business. Footwear inventory low-priced promotions led to the company's inventory decline provision and other asset impairment, the company for two consecutive years of large losses.

Research Jinjiang footwear industry's breakthrough

For many years, Jinjiang, Fujian Province has been a nationally and even globally renowned production base for travel and sports shoes. From the reform and opening up to today, after more than 40 years of development, the tourist sports shoes and shoe auxiliary materials here have formed an industrial cluster with an annual output value of more than 100 billion yuan, a perfect industrial ecology and a huge number of enterprises. However, since the second half of last year, due to changes in domestic and international market demand and the impact of the international situation, many shoe enterprises in Jinjiang are facing development problems to varying degrees. How can Jinjiang's many small and medium-sized footwear enterprises break through?

Wenzhou to speed up the building of footwear industry clusters China's shoe capital lit the fourth fire

Footwear designers from 33 countries and regions were inspired by Wenzhou; a group of domestic and international dance troupes interpreted "shoe culture" with tap dance in Wenzhou; more than 5,000 global footwear buyers gathered in Wenzhou to buy to their heart's content. ......

Fujian's two footwear industry cluster "hand in hand" to promote the smooth circulation of the industrial chain

Putian, Quanzhou footwear industry "hand in hand" supply and demand docking activities were successfully held in Putian; a total of six Quanzhou, Putian shoe enterprises reached cooperation intentions, footwear products processing orders of more than 6.5 million pairs, a total amount of about 300 million yuan (RMB, the same below).